Cocojamjamaica
From a static brochure into an active revenue channel and customer self-service hub — selling tickets, surfacing packages, getting out of the way.
A 35+ attraction venue with zero digital infrastructure.
The business operated a family entertainment venue with 35+ arcade games, VR experiences, rides, and party hosting, but lacked digital infrastructure. Parents couldn’t check pricing or browse packages online. School administrators had no way to compare trip options.
Seasonal events relied entirely on phone calls and walk-ins, creating unnecessary pressure on front-desk staff to answer the same questions repeatedly.
A complete digital platform that turns the site into an active revenue channel.
"Answer questions. Sell tickets. Get out of the way."
The team designed a complete digital platform that turns the Coco Jam website from a static brochure into an active revenue channel and customer self-service hub. The strategy centred on answering specific questions for different visitor types at each decision point.
WordPress + Woo, tuned for mobile-first browsing.
Off-the-shelf where it makes sense; custom where it earns its keep. Client manages everything via the WP dashboard — no developer in the loop for updates.
| CMS | WordPress |
| Page Builder | Elementor Pro |
| E-Commerce | WooCommerce |
| Server-Side | PHP 8.x / MySQL |
| Styling | Custom CSS + Elementor Design System |
| Image Optimisation | WebP conversion with responsive delivery |
| Navigation | Dual-layer menu (top bar + sidebar) |
| Hosting | Managed WordPress hosting |
Seven features, one self-service hub.
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Online Ticket Sales WooCommerce-powered ticket shop for seasonal events with JMD pricing. Revenue starts the moment a promo goes live.
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Self-Service Pricing & Packages Rates page displays admission, token tiers, and three school trip packages with per-child pricing and inclusions.
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Attractions Showcase All attractions presented with images, descriptions, pricing, and age restrictions — VR 360, bumper cars, carousel, arcade.
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Party Booking Hub Time slots, inclusions, 3-step booking, deposit + cancellation policies. Click-to-call at decision points.
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Food Menu Display Cocolicious menu shown as optimised image to maintain accuracy and reduce on-site decision fatigue.
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Photo Galleries & Social Proof Real event photography in WebP. Footer drives traffic to active Instagram, TikTok, Facebook channels.
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Dual Navigation System Top menu for primary journey; persistent sidebar exposing the full site map without overwhelming the main path.
Five things that changed.
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New revenue channel. Online ticket sales operate 24/7, capturing after-hours and weekend purchases.
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Reduced enquiry load. Pricing, packages, and processes available on-site reduce repetitive staff questions.
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School trip conversions. Administrators compare packages online before calling.
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Client independence. Team updates events, promotions, pricing, photos, and products without developer involvement.
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Mobile-first optimisation. Built for how Kingston parents browse on phones during pickups and drop-offs.
Coco Jam didn’t need a custom application or an expensive platform. They needed a website that works as hard as their business does — answering questions, selling tickets, showcasing the experience, and getting out of the way so the team can focus on what they do best.
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